Hi friends,

This week we were excited to sit down with Kerry Michaels, co-founder and CEO of William Murray Golf. With a notion that life and golf don’t have to be so serious, William Murray Golf is on a mission to bring some new life into an old sport. Read on to see how Kerry and her team have accomplished this.

If you’re an emerging brand, we’d love to get in touch! You can learn more about our investment process at Assembled Brands here.

Founder Stories → Kerry Michaels, Co-Founder & CEO at William…


Today, we’re thrilled to announce the closing of a new $1 million senior secured credit facility with Ranch Rider Spirits Co., a high-quality, health-focused, canned tequila cocktail brand. Through this partnership, the Austin-based spirits company will be able to accelerate their growth profile through investments in supply chain, marketing, and logistics in 2021.

The team at Assembled Brands provides working capital, business insights and an unrivaled network to meet the unique needs of emerging businesses that face capital constraints.

Since launching their brand in 2020, the duo Quentin Cantu and Brian Murphy, have been…


An Interview with Bruce Katz, CEO of Samuel Hubbard

This week we are thrilled to sit down with the founder of Samuel Hubbard, Bruce Katz. Inspired by a long history of making quality shoes with his family and the Rockport brand, Bruce founded Samuel Hubbard in 2014 to honor the shoes he loved wearing and selling during his years in the business. Read below his story and why he feels so passionately about continuing his family legacy.

If you’re an emerging brand, we’d love to get in touch! You can learn more about our investment process at Assembled Brands here.


Debt Financing 101 | Pt 1 of 3

As lenders, we understand that debt can be a bit intimidating! As one of our team members says: “the first time I learned about debt was when the adults in my life told me about how credit cards can be a slippery slope — I didn’t learn about the benefits of debt until I started at Assembled Brands.”

In light of that, this week, we are introducing Debt Financing 101 a series that will take place over three installments.

1. What is Asset-Based Lending? How does a debt facility allow brands to…


This week we sat down with Jeff Hansson, Co-Founder & CEO at Scout Distribution, to learn more about the reshaping and disruption of the craft beverage distribution space. Prior to Scout, Jeff was part of the team that successfully scaled and sold Saint Archer Brewing Company. We’re incredibly excited to be working with Jeff and the team at Scout this year.

What was the driving force behind starting Scout Distribution?

We identified that there was a big whole in the market for emerging brands. The existing wholesalers have large portfolios and don’t have the bandwidth to give a young brand…


Today, we’re thrilled to announce the closing of a $1 million senior secured credit facility with Dame, a personal care brand that engineers for sexual wellness. Through this partnership, the Brooklyn-based brand will continue to scale its innovative tools and global community.

Our team at Assembled Brands will continue to invest in emerging brands while doubling down on our ability to leverage real-time data to enable our portfolio to benchmark key metrics. …


In the first quarter of 2020, we released our first business insights report focused on key growth metrics identified within our portfolio. After a second quarter unlike any other, our team was keen to review financial and sales data to see the ultimate impact of COVID-19 on our portfolio. Today, we are releasing the insights we gleaned from this review.

Before we dive into these metrics, it’s important to note the macro trends that continue to affect businesses’ behavior. For example, in April when the federal government introduced $600 per week unemployment insurance, sales for brands in our portfolio jumped…


This week we sat down with Allison Moss, the Founder of Type:A Brands, to learn about her early marketing background, advice for operating in a hyper-competitive beauty category, and the importance of sophisticated forecasting.

If you’re an emerging brand, we’d love to get in touch! You can find our full offering at Assembled Brands here.

What was the driving force behind starting Type:A Brands?

I started Type:A because I knew that a better deodorant that was 100% clean and safe with zero tradeoffs in performance or user experience was absolutely possible.


We’re excited to announce the closing of a senior secured credit facility with Fellow, an SF-based brand bridging incredible product design with a deep love for coffee. Our team is thrilled to officially welcome them to the Assembled Brands portfolio.

Today, we sat down with Fellow’s founder Jake Miller, to learn about the brand’s Kickstarter roots, software platforms he can’t live without, and the importance of scaling with long-term growth in mind.

What was the driving force behind starting Fellow?

Fellow is a mash-up of our love for specialty coffee and our passion for product design brought to life as…


Today, we’re thrilled to announce the closing of a $1 million senior secured credit facility with William Murray Golf, an apparel company bridging personality and performance. Through this partnership, the Austin-based brand will continue to scale its extensive product pipeline.

Our team at Assembled Brands will continue to invest in emerging brands while doubling down on our ability to leverage real-time data to enable our portfolio to benchmark key metrics.

Over the past few months, we’re thrilled to have announced a series of partnerships with rapidly scaling brands, including a $1 million credit facility with The Seaweed Bath Co and…

Assembled Brands

Assembled Brands provides rapid financing, business insights, and an unrivaled network to grow your brand.

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